Video production is the process of creating movie by shooting images (videography), and generating combinations and discounts of parts of the video in live production and post-production (video editing). Typically the captured video will be recorded on the most current electronic media such as SD cards. In the past footage was captured on video tape, hard disk, or solid state storage. Video tape capture is now obsolete and solid state storage is reserved for just that, storage. It's currently distributed digitally in formats like the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It's the equal of filmmaking, but with images recorded digitally rather than on film stock.
Practically, video creation is the service and art of creating content and delivering a finished video product. This can include production of televIsion programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:
- A family making home movies with a prosumer camcorder,
- a solo camera operator with a professional video camera in a single-camera setup (aka a "one-piece group"),
- a videographer using a solid person,
- a multiple-camera setup shoot at a tv studio
- a production truck requiring a tv crew for an electronic field production (EFP) with a manufacturing company using set structure on the backlot of a film studio.
Shooting techniques and styles include:
- Using a tripod to get a locked-down, stable shooter;
- hand-held for a bigger frame of movement to attain more jittery camera angles or looser shots to portray natural motion
- incorporating various camera angles such as the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane that smoothly soars to varying heights as seen in the finale of the movie Grease;
- with a Steadicam for smooth movement as the camera operator incorporates moving cinematic techniques such as moving through rooms, as seen in The Shining.
Video production is basically the entire process of developing a video. Whether it is a short movie, a full-length picture, company advertising video, tv commercial, music video, or other sort of film, the procedure may vary somewhat with the specifics, but the overall process is basically the same. The basic process can be broken down into three subcategories.
These three subcategories include all aspects of video production, from the moment an idea pops into your head to the moment the film is released to the public. In this guide, we'll try to supply you with the obvious definition of video production by describing the whole process of video production.3 Main Stages of Video Production
This is the planning stage. There will be no recording during this process, just preparation.
- An idea is formed
- The script is written
- The cast is chosen
- The sound and video team members are selected
Scene locations are chosen, the script is revised and edited here if necessary, and an outline of the entire recording process is created.
There are many additional factors that must be reviewed too. Appropriate lighting for each scene is crucial.
Once all the cast and crew have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members travel to each location, and each scene is taken until it's satisfactory. Then everyone will proceed to another scene. This process repeats until every scene in the film has been shot. After each scene has been properly taken, it is time to proceed to the next stage of post-production.
Post-production covers all actions that are performed after the actual shooting of the film was completed. Including merging each scene, syncing audio and video, editing sound and video, and adding special effects.Professional Video Production
There are several businesses that offer video production as a service. This allows companies and individuals that do not have any filmmaking experience to create marketing videos or other business-related videos to enhance their company image, and showcase their services and products.
For video production to be prosperous, there needs to be much more behind it than only a guy with a camera. The video must be targeted and distributed correctly, or the video is only going to reach a few of possible customers. A video describing a general overview of your products and/or services is great if you've got a stand-out market, but if you have competition, your movie must show the potential client why they should choose your business over your competitor's business. For this reason, you may achieve better results by creating several short videos, each targeted at a specific demographic. The movies can then be distributed through the right platforms to achieve the maximum number of people who may be interested in your company's services.
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